Dreamhouse Marketing 3/21/2018
"Experienced: Candid Interviews with our Favorite Entrepreneurs.”
WHAT IS THE MOST IMPORTANT LESSON YOU HAVE LEARNED ABOUT BALANCING YOUR WORK LIFE AND YOUR PERSONAL LIFE?
This is something I’m getting better at. It’s easier now that I have more time to dedicate to my business, I have more time to dedicate to personal time. I used to have almost no social life, I would just go from work to home and only really ever went out when I had shows. The burnout seriously got real after a while. I was a crabby nightmare to be around and needed a major change so I could be happier with myself and my business. Now I try to make plans with friends ahead of time so I can budget my time wisely, and set aside time for self-care and personal reflection. It really is important to take time to rest. I’m an overachieving Virgo and struggle with feeling guilty about relaxation time.
"Cleveland's Odyssey & Oddities Jewelry combines vintage style and modern flair"
"I feel like my main customer is a thrift-store queen," Lundberg says. "My stuff isn't for everyone. They either see my fringe earrings and they laugh or they say, 'Oh my God, those are amazing.' There's rarely any in between."
Growing up, the 28-year-old Wickliffe native dabbled in jewelry-making and pored over fashion magazines, admiring pop icons like Andy Warhol and Edie Sedgwick and the rock 'n' roll swagger of Mick Jagger. ("And all his fashionable wives and girlfriends," she jokes.) Her obsession led to a passion for sewing and illustrating and an eventual degree from Kent State University's fashion program.
"I'm very influenced by disco and Studio 54 and the sheer fabulosity of it all," Lundberg says. "I love Jane Birkin and the French 'It' girls of the '60s. I'm also very inspired by drag culture, and I think my style is moving more into that territory."
CLEVELAND MAGAZINE 4/19/17
Odyssey & Oddities Glams It Up with Gemstone Necklaces
Family Jewels: Lundberg describes herself as a “gemstone geek,” cultivating her collection of stones from her grandfather, who himself has a collection of about more than 300 stones, and from the GemStreet USA bead show, which is held every year at the Cuyahoga County Fairgrounds. She loves working with quartz, moonstone and agate. “There are so many different variations from stone to stone,” she says of agate. “The patterns and lines are mesmerizing.”
Working Girl: After getting home from her 9-to-5 job at a local T-shirt company, Lundberg spends her time working on her jewelry line — stringing beads together for her red wooden statement necklace ($55) or trying to find two of the same shaped stones for her lapis lazuli stud earrings ($16). She even spends her Saturdays crafting. “You have to do what you have to do to survive,” she says, “but you don’t want to let your passions fall to the wayside.”
Therapy Session: Lundberg has found that making jewelry is very therapeutic for her. While working, she listens to a comedic podcast such as Last Podcast on the Left or ’70s soft rock such as the Doobie Brothers. “I’m a very anxious person, but this is calming,” she says. “I’m just thinking about making jewelry, and I’m not thinking about the stresses of the day or bills. It all just goes away. And when you find that, it’s amazing.”
Going Old-School: The ’60s and ’70s serve as major inspiration for Lundberg. “I’m so influenced by vintage,” she says. “I love simple outfits with cool earring or a cool necklace. I let the jewelry do the talking.” But Lundberg is willing to embrace other decades too. She created the Two of Hearts Choker necklace ($30) with silver- or gold-plated heart charms after she saw the ’90s trend resurfacing. “It’s my interpretation of what I see people wearing,” she says.
the cleveland flea maker series- 12/9/16
Cleveland Flea: What was your path to beginning your business?
Nikki Lundberg: My business was born out of a lifelong passion for jewelry and clothing design. I set out to make jewelry with a unique aesthetic that would also appeal to a large audience at an affordable price.
CF: Why do you love what you do?
NL: I love having a small jewelry business because it takes me out of my comfort zone and it's so rewarding to see my growth and progression in design.
CF: Why does Cleveland need a business like this?
NL: Cleveland needs variety in its local businesses, just like any other great city. I feel I provide Cleveland with affordable statement pieces that will set them apart from the crowd. I am not a minimalist (I've tried) and I think I've found a good niche of people here who love vibrant and eclectic jewelry.