Cleveland magazine

April 2017 Issue: STYLE MAKERS

Therapy Session: Lundberg has found that making jewelry is very therapeutic for her. While working, she listens to a comedic podcast such as Last Podcast on the Left or ’70s soft rock such as the Doobie Brothers. “I’m a very anxious person, but this is calming,” she says. “I’m just thinking about making jewelry, and I’m not thinking about the stresses of the day or bills. It all just goes away. And when you find that, it’s amazing.” 

Going Old-School: The ’60s and ’70s serve as major inspiration for Lundberg. “I’m so influenced by vintage,” she says. “I love simple outfits with cool earring or a cool necklace. I let the jewelry do the talking.” But Lundberg is willing to embrace other decades too. She created the Two of Hearts Choker necklace ($30) with silver- or gold-plated heart charms after she saw the ’90s trend resurfacing. “It’s my interpretation of what I see people wearing,” she says.  


the cleveland flea maker series

Cleveland Flea: What was your path to beginning your business?
Nikki Lundberg: My business was born out of a lifelong passion for jewelry and clothing design. I set out to make jewelry with a unique aesthetic that would also appeal to a large audience at an affordable price. 

CF: Why do you love what you do?
NL: I love having a small jewelry business because it takes me out of my comfort zone and it's so rewarding to see my growth and progression in design.

CF: Why does Cleveland need a business like this?
NL: Cleveland needs variety in its local businesses, just like any other great city. I feel I provide Cleveland with affordable statement pieces that will set them apart from the crowd. I am not a minimalist (I've tried) and I think I've found a good niche of people here who love vibrant and eclectic jewelry.